Brand Visibility
Brand Visibility
I developed expertise to increase brand awareness, optimize brand visibility, build online communities, and drive audiences into customers.
Experience
Experience
- Digital Marketer
Freelancer | 2022 - Present
- Photographer
(Food, Hospitality)
Spot Dessert Bar | 2022-2023
- Photographer
(Luxury Hospitality)
Jay Lim Studio | 2022
- Social Media Manager
(Arts & Culture, Non-Profit)
Charles B. Wang Center | 2022
- Senior Creative
(Civic/ Social, Non-Profit)
Christian Youth Fellowship | 2020 - 2021
- Creative Lead
(Arts & Culture, Non-Profit)
Memphis Belle | 2019 - 2021
- Content Strategy
- Short-form Video
- Content Writing
- Graphic Design
- Content Creation
- Photography
- CMS tools
- Art Direction
- Basic SEO
- Basic HTML/CSS
- IG, FB, LinkedIn,
Youtube
- Adobe Creative Suite
- Community Management
- Digital Campaigns
- Paid Ads
- Email Marketing
- Public Relations
Skills
Skills
Recent Clients
Recent Clients
(Strategy, Social Media Management, Content Creation)
(Strategy, Social Media Management, Content Creation)
Nana’s
Nana’s
Wonderland
Wonderland
Client: Nana’s Wonderland is an indoor playground space with 3 locations, offering full party event planning services, kids events, programs, and a cafe.
Business Brief: Increase party sales, class signups, and strengthen community engagement.
Insight: Working moms ages 25-45 don’t have time to plan parties and struggle to keep their little ones entertained. Nana’s indoor playground space is a community hub for millennial moms and kids to be embraced.
Behind-the-Scenes content of an adventurous, mom entrepreneur performs better on socials and helps connect audiences who identify to have similar interests and buyer personas.
Big Idea: Lead with our mommy and daughter duo and storytelling content to help identify more traits of our audience (buyer personas) to sell our services and increase audience engagement.
Responsible for strategy, social media, videography, art direction, graphics, content writing, and copywriting.
Downtown
Downtown
Brooklyn Childcare
Brooklyn Childcare
Client: Montessori-Inspired Daycare located in Downtown Brooklyn, NY.
Business Brief: Increase in-person tour signups, leads, enrollments, and brand awareness in the local area.
Insight: Many first-time, working parents in their late 20s-early 40s in the city desire the finest childcare facility in Downtown Brooklyn with beautiful spaces, trusted care, and efficient systems that keep parents happy and informed.
Raising a new family in the city offers you many choices. Moreover, millennial parents are interested in exploring different parenting styles and methods such as Montessori. Thus, increasing the demands for more Montessori-inspired daycares and schools.
Big Idea: Generate buzz and awareness in our local community and mom groups by sharing our Behind-the-Scenes content of building a Montessori-dream space for urban parents.
Responsible for strategy, social media, photography, videography, graphics, content writing, and copywriting.
Past Work
Past Work
(Art Direction, Copywriting, Strategy)
(Art Direction, Copywriting, Strategy)
Charles B. Wang
Charles B. Wang
Arts & Cultural Center
Arts & Cultural Center
Charles B. Wang’s mission is to encourage an ever-deeper understanding and enjoyment of Asian and Asian American arts and culture by diverse local, national, and international audiences.
Problem: The Asian-American community at Stony Brook is missing out on the art and cultural experiences offered by the Wang Center.
Insight: People love visiting art museums to post trendy, and cool places on social media and you don’t have to go to NYC.
Big Idea: Transform the IG page, NYC aesthetic art scene and flex Asian-American representation.
Responsible for strategy, social media, photography, art direction, content writing, and copywriting.
Memphis Belle
Memphis Belle
Problem: Thanks to the global pandemic, teens aged 13-18 are stuck and bored at home looking for activities to do.
Insight: Dance challenges on TikTok and Instagram have blown up since the pandemic and teenagers are dancing more than ever but are still struggling to find a community.
Big Idea: Organize a 5-day virtual dance camp joined by award-winning guest instructors from around the world, to encourage teens to dance and connect with the Memphis Belle dance community.
Responsible for strategy, social media, photography, art direction, and costume design.
Why choose a
Content Strategist?
Why choose a
Content Strategist?
With strategic storytelling, make your brand voice and visibility stronger within your playing field.
You need strategy, creative, and execution to
drive the best results.
Envision, Execute, and Achieve long-term
business goals.
