Charles B. Wang
Charles B. Wang
Arts & Cultural Center
Arts & Cultural Center
Charles B. Wang’s mission is to encourage an ever-deeper understanding and enjoyment of Asian and Asian American arts and culture by diverse local, national, and international audiences.
Problem: The Asian-American community at Stony Brook is missing out on the art and cultural experiences offered by the Wang Center.
Insight: People love visiting art museums to post trendy, and cool places on social media and you don’t have to go to NYC.
Big Idea: Transform the IG page, NYC aesthetic art scene and flex Asian-American representation.
Responsible for strategy, social media, photography, art direction, content writing, and copywriting.
Colorful, Compelling,
High-Quality Content
With my creative direction, the IG feed flaunts the center’s unique Asian-American voice in the NY art scene.
In addition
- I wrote bite-size copy for promotional content.
- I created a mini-website, with a short directory and clickable links for curated content.
Responsibilties included strategy, social media, UX design, photography, art direction, content writing, and copywriting.
Responsible for art direction, content creation, and photography.
AFTER
Responsible for art direction, content creation, and photography.
INSPIRATION
Art pages are explosive with the different ranges of art and visuals.
transforming the grid
BEFORE
after
bitesize content
@charlesb.wangcenter
Filled with light and air, graced by gardens inside and out, check out Wang’s beautiful long term installation, Zen Rock Garden. This Japanese rock garden (枯山水 karesansui) was created by Gerard Senese and his wife Hiroko Uraga-Senese as a tribute to the appreciation of Japanese culture.
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📸 @kzjuno
#Japaneseculture #zengarden #japanesegarden #rockgarden #opengarden #outdoorgarden #spring
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@charlesb.wangcenter
Who said art should only be enjoyed by humans? Be like Nike, the service dog, and check out all the hidden gems on campus!
Join our annual Art Crawl event on April 14 and explore all the art the SBU campus has to offer!
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mini website
Create Buttons.
Drive Audience.
Clickable Content.
Copy: Did you know that there was a hat for every social class in Korea?
There were hats for scholars, merchants, laborers in the market, married men, noble men, young boys, and more!
Responsible for promoting the latest exhibitions thru bite-size copy for social media.
Copy: Today South Korea is known as the land of K-POP, Kdrama, and kimchi. What if we told you that Korea used to be known as the Land of Hats?
Go watch our video. Link in bio.
Responsible for promoting video essays thru bite-size copy for social media.
Copy: Beanie? Beret? Cowboy? Would you wear a baker or a fedora hat? What started as a law, a label for one’s class and a specific role within historical Korean society became a symbol of identity and expression.
This video essay features particular cultural moments in Korean history through men’s hat fashion, examining Korean men’s inner struggles between classes, identities, cultures, masculinities, and modernity.
Watch all about “Hats Make the Korean man”, link in bio.
Responsible for promoting the latest exhibitions thru bite-size copy for social media.
Copy: Meet the Charles B. Wang Center’s artist for our online workshop: Jule Waibel @jule_waibel, a German designer based in Bali.
Jule Waibel is the creator of the unfolded universe, she is obsessed with pleated patterns and transforming structures. Her work is represented in the field of product, interior, fashion, textile and space design.
The artist said: "I'm dreaming of an unfolded universe, a pleated planet. Everything should move, expand and contract – geometric playful shapes are dancing around the moon."
Don’t miss her free online workshops featured at the Charles B. Wang online workshop! Click the link in our bio.
Responsible for promoting online workshops thru bite-size copy for social media.
Copy: Enjoy Charles B. Wang’s free online classes and workshops with Jule Waibel @jule_waibel.
Learn how to create stunning 3-D structures & sculptures with us. Link in bio.
Copy: Stay crafty at home with your kids and family with our free online workshop tutorials!
Photography by Grace Shin.
Photography by Grace Shin.
Photography by Grace Shin.
Copy: Open your eyes to the beautiful and rare treasures that take you on a remarkable journey across regions and times of Southern China.
Unveil the uniqueness, identities, statuses, unparalleled artistry, and exemplary techniques that these traditional textiles carry.
Responsible for promoting the latest exhibitions thru bite-size copy for social media.
Copy: A whole new world awaits you at the Charles Wang Center!
From baby blankets to wedding blankets, ride the magical and beautiful woven patterns that reflect the ancient Southern China tribes had to offer.
Copy: Come for the blankets,
stay for the cozy warmth.
Responsible for promoting the latest exhibitions thru bite-size copy for social media.
Copy: A whole new world awaits you at the Charles Wang Center!
From baby blankets to wedding blankets, ride the magical and beautiful woven patterns that reflect the ancient Southern China tribes had to offer.
Responsible for promoting the latest exhibitions thru bite-size copy for social media.