Memphis Belle
Memphis Belle
Problem: Thanks to the global pandemic, teens aged 13-18 are stuck and bored at home looking for activities to do.
Insight: Dance challenges on TikTok and Instagram have blown up since the pandemic and teenagers are dancing more than ever but are still struggling to find a community.
Big Idea: Organize a 5-day virtual dance camp joined by award-winning guest instructors from around the world, to encourage teens to dance and connect with the Memphis Belle dance community.
Responsible for strategy, social media, photography, art direction, and costume design.
Instagram Grid
“Let Your Heart Dance”
I worked with the graphic design and videography team to create a cohesive Instagram brand and a dance campaign that made people want to get up and dance! 💃🏻 🕺🏻
Responsibilities included strategy, social media manager, copywriting, photographer, art director, and costume designer.
